Reaching your audience.
Communications audits
Where are you now and where do you need to be? KCI's strategic communications specialists can work with you to determine if your current approach to messaging and communications is achieving all you want it to. We'll work with you to review your organizational narrativeTM as it is currently unfolding – looking at logos, advertisements, publications, media coverage, speeches, and internal communication to determine if you're on message, on strategy, and getting all you can from your budget. We'll compare your message, image, reach and frequency with your key competitors, including interviewing key stakeholders about their perspectives on your brand image in the marketplace and how it compares with your competitors.
Communications planning for major fundraising initiatives
For organizations embarking on significant fundraising initiatives or launching comprehensive campaigns, KCI consultants will interview internal and external key stakeholders, with a view to developing a recommended case statement that positions the campaign and communicates the key priorities. The plan will identify the key "story" that will provide context to why the campaign is necessary, and identify how the priorities will be packaged. Next, the plan will communicate what you need to do to successfully to communicate the messages to key internal and external stakeholders.
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