Creating organizational
narratives.
With more than 10,000 new charities entering the fray in the past 5 years, it's never been more difficult to get your message heard and understood. In today's media-saturated world, advancing your message has less to do with spending a fortune on advertising and brochures, and more to do with establishing a clear and compelling aspirational vision and story.
Whether it be in drawing new constituencies to your organization; engaging and stewarding donors; building internal pride; demonstrating impacts to governments; or building the brand and profile of executive leaders – the most important element in building organizations today is in the area of organizational narrativeTM.
Articulating your vision and promise
Who are you? What do you stand for? What will you one day become and make possible? What will it mean to the people you serve?
KCI's award-winning organizational narrativeTM division brings some of the country's leading writers and creative strategists to work with you to unearth your organization's unique vision, promise, story structure and style.
KCI story strategists will work with your organization to find the narrative thread that links who you are now with what you hope to become – integrating organizational and fundraising communications in ways that maximize your impact in the marketplace, provide a platform for ongoing success, and engage the hearts and minds of your organization's extended community.
Executive reputation and visibility
The role of the non-profit CEO, Executive, or University Dean is fundamentally changing. Executives in the non-profit world must become, on top of everything else, super-human storytellers – able to create unified narratives that appeal and are clear to diverse target groups. KCI's strategic story specialists will work with you to create compelling executive content when you find yourself thrust into the public spotlight – coaching for key media appearances, working with you to craft crisp, memorable speeches, op ed pieces, web copy, and complex correspondence, and helping you to be a masterful storyteller. |
